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Mercedes-Benz joins SimCity Social

June 28, 2012

by Chris in SimCity Social

Press release incoming!

Premium Car Manufacturer Joins SimCity Social as Launch Partner Bringing Fans In-Game Items

SimCity™ Social fans find a balance between temptation and reason when the Mercedes-Benz A-Class vehicle rolls in to their game this summer. Electronic Arts Inc. (NASDAQ:EA) today announced a partnership with Mercedes-Benz of Europe that provides exclusive in-game items to SimCity Social players worldwide excluding North America and Canada. SimCity Social, which launches worldwide very soon, is a close collaboration between two award-winning studios at Maxis and Playfish and combines the best of social gaming with the depth and creativity that embodies the SimCity franchise.

“SimCity Social‘s distinctive style of humor is derived from its fun, quirky and spontaneous gameplay mechanics that exude the essence of the franchise,” said Jami Laes, Vice President of Global Studios at Playfish. “With the integration of Mercedes-Benz, we’ve added a layer of fun realism that enables our fans to bring their favorite brands into their games. We evaluate every partnership to see what the added value is for our fans and the gameplay. Mercedes-Benz plays extremely well into the city building and player customization that SimCity Socialembodies.”

Players who complete Mercedes-Benz specific quests will be gifted exclusive items such as a Mercedes-Benz factory that will provide additional gameplay options. On top of this, branded A-Class vehicles will add even more heart, soul and distinctive style to their cities.

“The new A-Class stands for the pulse of a new generation that is breaking away from the conventional, making it the perfect fit for the engaging city-building game SimCity Social,” says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. “Moreover, the integration of the Mercedes-Benz brand into a social game is a logical step in our communication strategy, which incorporates social media as an integral component. Electronic Arts is the perfect partner for this venture. Like Mercedes-Benz, the company stands for technical innovation, fascinating entertainment and attention to detail.”

SimCity Social takes city-building on Facebook to the next level by empowering mayors to make meaningful decisions that will allow them to create, customize and evolve unique cities with soul. In SimCity Social, there are no set linear paths to follow; player-driven decisions determine how these cities evolve – unleashing the player’s creativity. Taking on the role as mayor, players will deal with unforeseen, simulation-driven issues like fires, crime and pollution, and it’ll be up to players to make crucial decisions that will help them discover how these cities take shape. Social interactions in SimCity Social go far beyond just visiting friends’ cities or using them as resources to complete tasks. For the first time in a social city-building game, players can choose to build mutually beneficial relationships with other cities or establish intense, deeply rooted rivalries. With multiple options for city growth and city-to-city relationships, players will see recognizable changes that bring forth aesthetic and gameplay alterations based on the decisions made in the game – for better or for worse.

Car fanatics can visit www.facebook.com/simcitysocial to find out more about the Mercedes-Benz partnership and how they can add the Mercedes-Benz factory and other items to their cities. The partnership will have a limited run during the summer of 2012.

SimCity Social Breaks Ground On Facebook – Press Release + Screens

June 4, 2012

by Chris in E3 2012, SimCity Social

SIMCITY SOCIAL BREAKS GROUND ON FACEBOOK

The Critically-Acclaimed Simulation Franchise That Launched The City-Building Genre Stakes Claim On Facebook

GUILDFORD, UK. – June 4, 2012 – There’s a new mayor in town with SimCity™ Social! Electronic Arts Inc. today announced that SimCity, the world-renowned city-building simulator from Maxis that pioneered the genre, is coming to the largest social network in the world. A close collaboration between many talented people at Maxis and Playfish, SimCity Social brings the real city-building simulation to the masses, giving players the freedom to create sprawling cities that come to life as a result of player-driven choice. Launching globally on Facebook soon and currently in closed beta,SimCity Social is introducing groundbreaking innovations that change the landscape for social city-building.

“Facebook gamers have been waiting a long time for the original and best city-building game to come to the platform,” said Jami Laes, Vice President of Global Studios for Playfish. “This isn’t your typical drag and drop city-building game. Players don’t just build a city – they choose the kind of city they want and watch its soul come to life as it grows and reacts to their decisions. With SimCity Social, we’ve taken the best in social gaming design and married it with unprecedented depth to create an all-new deeply social experience.”

“Over the years EA has continued to bring major brands such as The Sims to Facebook,” said Sean Ryan, Director of Games Partnerships, Facebook. “SimCity Social is a great addition, and we look forward to another high quality game becoming available to the hundreds of millions of people who play games on Facebook each month.”

In SimCity Social, there are no set linear paths to follow; cities evolve as a direct result of player-driven choice allowing for more creative freedom. As mayor, players will deal with unforeseen issues like fires, crime and pollution, and will make crucial decisions that will help them discover how their cities take shape. Social interactions in SimCity Social go far beyond just visiting friends’ cities or using them as resources to complete tasks. Players can choose to build friendly relationships with other cities or form an intense rivalry through a dynamic and ever-evolving friend and foe system. With multiple options for city growth, unexpected gameplay events that shape the destiny of the city, and city-to-city relationships, players will see recognizable changes that bring forth aesthetic and gameplay alterations based on the decisions made in the game – for better or for worse.

SimCity fans can visit www.facebook.com/simcitysocial to view trailers and sneak a peek at content. “Like” us on Facebook to get in-game items at launch.

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